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How Southwest Beat JetBlue To Become Passengers’ Favorite Airline

How Southwest Beat JetBlue To Become Passengers’ Favorite Airline

Southwest Airlines Unveils New Look with Heart. Photo Credit: Stephen M. Keller

After taking a step backward in 2016, JetBlue Airways (NASDAQ:JBLU) improved its score significantly in the 2017 J.D. Power North America Airline Satisfaction Study.
However, that wasn’t enough to keep JetBlue at the top of the J.D. Power rankings for a 13th consecutive year. Instead, Southwest Airlines (NYSE:LUV) continued a surge up the rankings that began last year, dethroning JetBlue as the industry leader in customer satisfaction.
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