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Halifax Stanfield Launches New Visual Identity and Tagline [Video]

Halifax Stanfield Launches New Visual Identity and Tagline

Airport Brand Accentuates the Power of Connections


February 17,2017 was a brand new day for Halifax Stanfield. The new Halifax Stanfield logo and tagline: Connecting Means the World, were unveiled at a public launch event for passengers, airport community members and stakeholders.

“We are thrilled to share our new visual identity with the world,” says Joyce Carter, Halifax International Airport Authority (HIAA) President & CEO. “The focus of our new tagline, Connecting Means the World, reflects the potential Halifax Stanfield has to transform lives and to be a catalyst for growth in our region’s economy. It also mirrors the essence of Halifax Stanfield – our people who create a positive, human and caring experience through the personal connections we make with passengers and visitors.”

HIAA worked with Sean Williams Marketing Group and m5 Marketing Communications to conduct research and develop the brand. Before a new visual identity was developed, research was conducted on what the airport means to travelers and the people who work there. It was clear the theme was caring, empathy, and a constant belief in the airport’s ability to affect positive change.

“After we had the essence of our brand and name nailed down, development of our new visual identity began,” says Ms. Carter. “The logo was designed to reflect the passenger experience at Halifax Stanfield and draws on inspiration from the region and aviation. Our new logo communicates a sense of flow, ease and connection; it suggests an aircraft tail and runway while revealing an H for Halifax. Its colour palette is inspired by the natural tones of Sky Blue, Atlantic Dawn, and Seaglass Green.”


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