27 Oct 2017

JetBlue vs. WestJet Case Study Reveals Potential Revenue Optimization Opportunities

JetBlue vs. #WestJet Case Study Reveals Potential Revenue Optimization Opportunities As per link, this is a case study executed few years ago to benchmark WestJet Airlines (“WS) #ancillary revenue strategy against JetBlue Airlines (“B6”). Airlines have similar average stage length, headcount and fleet size which are key metrics to conduct

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