27 Oct 2017

JetBlue vs. WestJet Case Study Reveals Potential Revenue Optimization Opportunities

JetBlue vs. #WestJet Case Study Reveals Potential Revenue Optimization Opportunities As per link, this is a case study executed few years ago to benchmark WestJet Airlines (“WS) #ancillary revenue strategy against JetBlue Airlines (“B6”). Airlines have similar average stage length, headcount and fleet size which are key metrics to conduct

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19 Aug 2016

Is Seat Auctioning a Targeted Upsell or a Potential Profitability Leakage?

Is Seat Auctioning  a Targeted Upsell or a Potential Profitability Leakage? Considering the bidding platform plusgrade.com and a number of articles written about the new trend of seat auctioning, it is very interesting to observe the concept of real time open bidding taking off in the airline industry. This new

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