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Airlines Don’t Need to Overbook Flights, Author

For Immediate Release

Author says airlines don’t need to continue overbooking. And shares why and how.

New book reveals why the airline business is flawed, airline customer service is broken, and how to fix it.

 

Montreal, Quebec – June 26, 2017

What is going on in the airline world is horrible. It seems not a day passes now since the video about Dr. David Dao’s humiliating incident went viral on social media.

Almost all major airlines in the USA and Canada have been reportedly involved in some kind of embarrassing story where paying passengers have been carelessly treated.

This type of customer service goes against basic principles of business, whereby customers are supposed to be served, respected and cared for. In that regard, airline thought-leader and author, Kofi Sonokpon, managing editor of Airline Profits magazine, said ‘’The very idea that whenever we board a commercial flight we are, in reality, entrusting our precious lives to the care and hospitality of an airline has been proven wrong many times over by the way some airline customers have been horribly treated as recent videos that went viral on social media have revealed.’’

‘’There is arguably no other industry on planet earth where you can see customers being rudely treated like what we have seen lately’’. Sonokpon added, who just published a book urging airline executives and strategies to rethink their basic business model.

‘’ Generally speaking airlines are not profitable. In fact the airline industry has lost much more money than it’s ever made. Think of it, it is a multi-trillion dollar economic sector, yet it only succeeded at making other industries rich, but itself. The average profit margin has never exceeded 6% and the average yield per passenger has never exceeded $10. So, there is something fundamentally wrong about how airlines make money. ‘’ Sonokpon claims.

Airlines for Business is about a new basic business model, which can enable airlines not only to serve their customers well, but at the same time ensure that they make reasonable and sustainable profits. That in turn can help them generate substantial margins to cover their cost of invested capital. ‘’ Kofi Sonokpon concluded.

This new book, Airlines for Business: A customer-centric and profitable model for the 21st century airline, is available in Kindle, eBook, paperback and hardcover formats at bookstores, including Amazon network and via a dedicated website www.airlines4.co.business.

 

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About Kofi Sonokpon

Managing Editor of Airline Profits, the first aviation magazine devoted to improving airline effectiveness and profitability, Kofi Sonokpon has more than 20 years of international experience in aviation. Kofi holds an IATA sponsored Master of Business Administration (MBA) in Air Transport Management from the John Molson School of Business at Concordia University in Montreal. Kofi Sonokpon is also an author and speaker on the topics of leadership, effectiveness, and profitability.

About Airline Profits

Destined for Aviation Leaders and Influencers, Airline Profits is the first aviation magazine devoted to improving airline effectiveness and profitability. ISSN 2368-7800 (Print) / ISSN 2368-7819 (Online).
www.airlineprofits.com

Contact

For interviews, media commentaries or speaking opportunities, you can reach Kofi Sonokpon at:

editor@airlineprofits.com or www.airlineprofits.com/contact-us

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Airline Profits

Airline Profits

Destined for Aviation Leaders and Influencers, Airline Profits is the first aviation magazine devoted to improving airline effectiveness and profitability.
ISSN 2368-7800 (Print)
ISSN 2368-7819 (Online)